Sereact

About Sereact

Sereact is a Stuttgart, Germany-based company developing embodied AI for robotics, building Vision Language Action Models (VLAM) that enable robots to sense, reason, and act in warehouse environments. Founded in 2021 by University of Stuttgart alumni Ralf Gulde and Marc Tuscher (both completed doctorates at ISW), the company has raised €25 million in Series A funding led by Creandum with participation from Point Nine, Air Street Capital, and notable angels including F1 champion Nico Rosberg and former Google DeepMind executive Mehdi Ghissassi. Their Cortex AI brain allows robots to understand and execute natural language commands using transformer architecture similar to ChatGPT. PickGPT enables zero-shot planning, calculating and executing action sequences in complex, dynamic environments without prior training. The VLAM is trained on millions of real-world warehouse picks with proprietary physics-accelerated simulation, reinforcement learning, and auto-labeling for continuous improvement. Key achievements include 98%+ accuracy from day one, single-day deployment, handling 500,000+ SKUs without cherry-picking, and 24/7 autonomous operation without human supervision. Products include Sereact Pick & Place, Putwall for batch-picking, Sereact Lens vision system, AMR Induct, and Sereact Hub fleet management. Major customers include BMW, Mercedes-Benz, Daimler Truck, bol.com, and Österreichische Post. The Robot-as-a-Service subscription model delivers up to 77% cost reduction with ROI achievable within weeks to 12 months. The company maintains US offices in Mason, Ohio and Boston.

Key Products & Services

Cortex, PickGPT, VLAM

Industry Sectors